{"id":369,"date":"2023-03-08T19:03:03","date_gmt":"2023-03-08T19:03:03","guid":{"rendered":"https:\/\/andersonassis.art.br\/?page_id=369"},"modified":"2024-11-23T15:07:43","modified_gmt":"2024-11-23T15:07:43","slug":"teamish-nova-main-page","status":"publish","type":"page","link":"https:\/\/andersonassis.art.br\/?page_id=369","title":{"rendered":"Teamish – nova main page"},"content":{"rendered":"\t\t
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Gerando valor real com a proatividade<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Teamish \u00e9 um aplicativo de motiva\u00e7\u00e3o de equipes, onde pode-se, entre outras coisas, completar miss\u00f5es e ganhar pontos que podem ser trocados por vantagens. A equipe sempre busca por melhoria cont\u00ednua e esta busca fez uma oportunidade surgir. Em uma conversa informal com outros times, houve um coment\u00e1rio de dificuldade de achar uma miss\u00e3o espec\u00edfica que serviu de insight para uma melhoria na tela inicial do aplicativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Minha participa\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UX Designer: pesquisas quantitativa e qualitativa, an\u00e1lise das respostas e elabora\u00e7\u00e3o de hip\u00f3teses, User Story Map;<\/p>

UI Designer: prot\u00f3tipos de baixa e alta fidelidade, teste A\/B.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Desafio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Esta demanda tinha como finalidade, otimizar a tela principal do app, melhorando a usabilidade e a interatividade para o usu\u00e1rio.<\/p>

Al\u00e9m da entrega de valor para o produto, tinha o desafio pessoal de apresentar aos times um processo completo de solu\u00e7\u00e3o em UX\/UI, mostrando seus benef\u00edcios para a empresa e implant\u00e1-lo em\u00a0 demandas futuras.<\/p>

Essa demanda foi fruto da minha proatividade e uma iniciativa pessoal, portanto n\u00e3o podia deixa-la atrapalhar a minha produtividade em outras demandas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pesquisa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A partir do primeiro insight foi feito uma pesquisa com cerca de 20 usu\u00e1rios para validar o caso anterior e conseguir outros poss\u00edveis feedbacks.<\/p>

De todos foram selecionados 5 usu\u00e1rios para uma entrevista com finalidade de compreender melhor os feedbacks gerais resultando em 4 pontos de grande converg\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Jornada do usu\u00e1rio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Como tudo come\u00e7ou de um coment\u00e1rio, relatando a dificuldade de encontrar uma miss\u00e3o espec\u00edfica, ao elaborar a nova tela, nos certificamos de que este problema era a principal quest\u00e3o a ser resolvida. Ent\u00e3o foi usado o mapeamento da jornada do usu\u00e1rio para garantir que o problema foi resolvido, al\u00e9m identificar outras poss\u00edveis oportunidades de melhoria.<\/p>

Como o esperado, surgiram outras oportunidades de melhoria, mostrando que aplicar a t\u00e9cnica de jornada do usu\u00e1rio foi uma decis\u00e3o acertiva e que retornou grande valor de entrega \u00e0 demanda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"Como usu\u00e1rio do Teamish, quero encontrar facilmente as miss\u00f5es que pretendo completar para que o aplicativo seja mais objetivo e f\u00e1cil de usar.\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tangibilizando as ideias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com base no resultado da jornada do usu\u00e1rio, foi criado o prot\u00f3tipo de baixa fidelidade na ferramenta Abobe XD, com a inten\u00e7\u00e3o de confirmar as oportunidades sugeridas…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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… e com as hip\u00f3teses validadas, foi o momento de criar um prot\u00f3tipo de alta fidelidade e submet\u00ea-lo a aprova\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Teste<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com o prot\u00f3tipo aprovado, foi o momento de criar um teste A\/B com uma amostra de 33 usu\u00e1rios com v\u00e1rios n\u00edves de intimidade com a tela anterior, ou seja, nesse teste haviam pessoas que conheciam a tela principal vigente e tamb\u00e9m pessoas que desconheciam totalmente a tela.<\/p>

A inten\u00e7\u00e3o era comparar os resultados e eliminar alguns vi\u00e9ses por parte de quem j\u00e1 tinha contato ou apego com a tela anterior.<\/p>

O teste mostrou que a maioria preferiu as a nova proposta com 63% dos usu\u00e1rios achando a nova vers\u00e3o mais organizada do que a anterior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O que aprendi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estar sempre atento \u00e0s reuni\u00f5es e conversas, pois um feedback pode aparecer a qualquer momento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Pr\u00f3ximos prazos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identificar melhorias em outras telas e continuar com o processo de entrevistas para o processo de melhoria cont\u00ednua.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gostou desse caso? Ent\u00e3o voc\u00ea tamb\u00e9m pode gostar destes aqui<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Diagn\u00f3stico temporal: dividir o projeto em passado, presente e futuro<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O segredo da gamifica\u00e7\u00e3o bem sucedida<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\tassis art design - by Anderson Assis<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Gerando valor real com a proatividade Background O Teamish \u00e9 um aplicativo de motiva\u00e7\u00e3o de equipes, onde pode-se, entre outras coisas, completar miss\u00f5es e ganhar pontos que podem ser trocados por vantagens. A equipe sempre busca por melhoria cont\u00ednua e esta busca fez uma oportunidade surgir. Em uma conversa informal com outros times, houve um<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-369","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/andersonassis.art.br\/index.php?rest_route=\/wp\/v2\/pages\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andersonassis.art.br\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/andersonassis.art.br\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/andersonassis.art.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andersonassis.art.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=369"}],"version-history":[{"count":43,"href":"https:\/\/andersonassis.art.br\/index.php?rest_route=\/wp\/v2\/pages\/369\/revisions"}],"predecessor-version":[{"id":1249,"href":"https:\/\/andersonassis.art.br\/index.php?rest_route=\/wp\/v2\/pages\/369\/revisions\/1249"}],"wp:attachment":[{"href":"https:\/\/andersonassis.art.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}